Pursuing a simple lifestyle has been a long journey for me. I had a very long way to go, from the materialistic fashionista that I was in my early twenties, who believed that if I possessed ‘all the things’ I would feel at peace. As an interior designer living in France, it was so easy to get lost down the path of consumerism: when you are naturally sensitive to aesthetics and part of your job is to source products, you spend hours flipping glossy pages and clicking links to stuff, stuff and more stuff… the promise of happiness, wrapped in a credit card bill.


It was initially my love for the planet that made me want to be accountable for my actions. Then, the reality of how our western society was impacting the rest of the world started to hit home. The farmers being crushed by large corporations, the disrespect for human rights, the child labour… all the ugly truths that we so conveniently push out of our minds as we grab our cheap meals, trendy t-shirts and yet another throw-cushion. I’m not saying you should never grab a bargain, of course you should! I’m saying you shouldn’t buy it just BECAUSE it’s cheap: it might cost you close to nothing, but in the long run, it’s costing someone, somewhere, a hell of a lot. To be bluntly honest, that ‘someone’ could be closer than you think. As we obsess about all the ‘wants’, we forget to be present. We are such excellent multi-taskers: this skill can totally translate to online shopping while pushing your toddler on a swing… but should it?

We’ve got to a point in our society where we all know it: the fast food, fast fashion, fast pace of every aspect of our lives is resulting in overwhelming anxiety and an inability to focus on anything for more than a few seconds.

So, what are we all doing about it?

I guess some of us chose to ignore it altogether and others deal with whatever method, motivation and tools they come across. Change doesn’t happen overnight, it’s a long series of little choices and small decisions that ultimately enable us to recreate who we are. Nothing is set in stone, we have the incredible power of deciding who we want to be and working at it every day. I’m only a few steps closer to who I aspire to be as a human /mother/ wife/ daughter/ sister/ friend/ artist. But now is the time for me to take a stand for what I believe in and align my business goals with my personal beliefs.


I have always been mindful of waste and sustainability, so that aspect of my business needed little change. The big shift was the decision to stop producing ‘stuff’. I have decided to continue producing and only work on products that are not only durable but have a positive impact on the people who receive them: the personalized pieces and the keepsakes that will remain in a family and be cherished forever. I aspire to create things that matter, bring joy to families and help them focus on what’s really important: each other.


So THANK YOU to my lovely customers who have purchased my creations with the intention of bringing joy. Your feedback was truly humbling and inspired me to focus on the simple, the pure and the meaningful. If you read this all the way to the end, thank you, it means a lot! I’d love to hear your thoughts on all of this, it was a nerve-wracking step to take but I’m so relieved now!

With love,